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NET Labs - Digital Marketing Campaign preview
Case Study

NET Labs - Digital Marketing Campaign

Digital Marketing & Campaign/ Brand Strategy

Real-Client Digital Marketing Strategy & Campaign for NET Labs, a Sri Lankan Arduino, robotics, and IoT solutions provider — covering client research, competitor analysis, audience personas, and a channel strategy to unify a fragmented online presence.

Timeline
Jan 2026 — Jun 2026
Source
Group project - SLIIT
Status
Completed
Problem

NET Labs had strong but disconnected social platforms (TikTok, Instagram, Facebook) with no unified content strategy, plus a website with credibility issues undermining trust.

Approach

Led client research and competitor analysis, benchmarking NET Labs against two direct competitors to identify their strongest market differentiator. Built target audience personas (university students, school coordinators, tech hobbyists) and audited the company website for trust and branding gaps.

Outcome

Uncovered NET Labs' key differentiator — their full-spectrum service model, unmatched by competitors — which became the strategic core of a hub-and-spoke channel plan (TikTok for reach, Instagram as visual catalogue, Facebook for trust/conversion) and a phased website fix-up plan.

Deliverables
Client ResearchCompetitor AnalysisAudience PersonasWebsite AuditChannel Strategy Deck
Stack
  • Market Research
  • Competitor Analysis
  • User Personas
  • Website Audit
  • Canva
  • Figma
Gallery
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NET Labs - Digital Marketing CampaignDigital Marketing & Campaign/ Brand StrategyGroup project - SLIITCreative TechnologistNET Labs - Digital Marketing CampaignDigital Marketing & Campaign/ Brand StrategyGroup project - SLIITCreative TechnologistNET Labs - Digital Marketing CampaignDigital Marketing & Campaign/ Brand StrategyGroup project - SLIITCreative Technologist